Search Engine Optimization is the process of improving the rank in search engine (Google,Yahoo etc) results in order to get more traffic for your website from the organic search results.
Lets elaborate it:
Suppose you have a website or blog. You want to promote it. You want to make your site more popular. If your site appears within top 10 Google search result list, it will receive more visitors from the search engine and becomes popular.
There are a number of activities to be performed for the Optimization which are explained below.
1) On Page Optimization
2) Off Page Optimization
On Page Optimization
On page optimization refers to the process by which you optimize your website and its contents in order for it to become search engine friendly.
Some of the main points to consider in On Page Optimization are
- Title Tag Optimization
- Metatags; Keywords and Description Optimization
- Content Optimization
- Sitemaps
- In page links
- Keyword Prominence
Off Page Optimization
Off page optimization refers to the activities which you do outside of website to improve its search engine ranking.
Following are some of the main points in Off Page Optimization
- Link Building
- Directory Submission
- Article Writing and Submission
- Social Media Optimization
Saturday, July 11, 2009
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