The results shown by Google or any other search engines are the organic search results and not the paid ones.
If you are not on the first page of results (in the top ten) your business is completely invisible to people on the internet but if you are listed on the first page of results you can reach thousands of searchers precisely and they can become a buyer.
The process of getting a website to appear on top 10 search result is know as the SEO (Search Engine Optimization)
Some Tips for getting into Top 10 on Google, Yahoo and Bing Search Engines
- The title for the website shall be main keyword and should be relevant to the content
- Make your site interesting by adding good and quality content
- Use High paying keywords on your content at important place but that should be relevant to your site.
- Content should not copied from other websites. Now a days Google and other search engines penalize duplicate content.
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