Content Management and Search Engine Optimization

Many web designers overlook that their designed website is not search engine friendly. Result, a beautiful well functioning website, but no visitors. A good web design is not going to guarantee you a high ranking on search results but you have to optimize it as well. SEO the abbreviated term for search engine optimization and starts before even a web site is conceptualized.

A website is also really valuable to visitors as a unique content for searched topic is offered. Content management is an essential component of a successful website.

Search engine optimization and content management on the basis of a good website.
Content management is very important from the SEO perspective. Who is the target audience, what they seek and how they type in a search engine like Google? Search engine optimization consists of 3 parts

• Target keyword analysis
• Technical facilities
• Content management

Content is the way stories are written, how they are divided on what matters to them, responding to current events and a set of rules for search engines.

• An editorial design and implement
• Search engine optimization
• Revenue, conversions, page views, and Google
• Web 2.0 Design

Some important tips for content management

Fresh Content
Adding fresh and relevant content to your site is essential.

In context linking
Intra page linking will increase the relevance of each page and create good solid links to similar content. Try to use descriptive keywords as a linker.

Searchable content
When creating content for your website, make sure that it’s in a searchable format.

Search Engine Friendly URL’s
Try to create meaningful URL with keywords that helps search engines to index them easily.

Page titles that link to Heading 1
Title of the pages should relate to the content on that page. The best way of doing this is to make the page title same as the main heading on the site.

Valid XHTML
You should generate valid XHTML and CSS for your site. The first thing robots and spiders look for when they come to the site is a file called robots.txt , so by checking for this page in the current session we can determine if the current session is a spider and then make changes to the XHTML in order to facilitate easy indexing.

You can check the validity of your web pages from W3C Validator which is a free service.

Configurable Meta data
Configure the meta tags like keyword tag and description tag properly.

Content tagging
All content on a website should be able to be tagged with keywords that describe that content. This is a common practice followed by all blogging platforms and CMS.

How to get into Google top 10

Google top 10 means getting your website ranked in Google's top 10 natural search engine rankings for your desired keywords or keyword phrases.

The results shown by Google or any other search engines are the organic search results and not the paid ones.

If you are not on the first page of results (in the top ten) your business is completely invisible to people on the internet but if you are listed on the first page of results you can reach thousands of searchers precisely and they can become a buyer.

The process of getting a website to appear on top 10 search result is know as the SEO (Search Engine Optimization)

Some Tips for getting into Top 10 on Google, Yahoo and Bing Search Engines

• The title for the website shall be main keyword and should be relevant to the content
  
• Make your site interesting by adding good and quality content
• Use High paying keywords on your content at important place but that should be relevant to your site.
• Content should not copied from other websites. Now a days Google and other search engines penalize duplicate content.

On Page Optimization Vs Off Page Optimization

On Page Optimization is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on page content.

Whereas Off Page Optimization is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on page content and keywords in off page direct links. Usually off page optimization is not visible on the website.

Both are important for SEO success.

On page optimization takes into account every effort you put to do changes in your website including altering a title tag, updating the meta tags, h1 tags, ALT tags, remove broken or dead links, add sitemap or even changing the actual text or internal links of your web page. Care should be taken not to build links too fast as they can be considered as spam by Google.

Off page optimization includes adding important keywords in links, links from high ranking publisher sites, one-way inbound links, deep linking, different keywords in your link-ads from the same site, gradual link building technology etc. Each link from an external website to yours is considered as a vote by the search engines.

You can do on page optimization as often and as easily as you’d like but off page changes are not decided by you.

On page optimization is just a part of the optimization process and will not guarantee your website a good ranking unless off page optimization is also in place.

Off Page Optimization

Off-page optimization refers to the link building activities which we do outside of the web site and it is one of the integral part of SEO.

In simple terms off page optimization nothing but back links to your website.

Some of the main factors in Off page optimization are the links ("back links") to your page, page rank and the authority of your linking page.

Points to remember in off page optimization:

• Always start with keyword research and selecting relevant keywords for your website.
  
• Give primary keywords in anchor links.
• Links from high ranking pages.
  
• The web sites linking to your site should be relevant to the content on your site.
• The number of relevant sites that link to you is a significant plus point for your site.
• A high page rank relevant site linking to your site is much better than a low page rank site.
• Use one-way inbound link. Should not use reciprocal links. A reciprocal link means you have linked back to the web site that linked to you.
• Gradual link building technology.
• Relevant keywords near your inbound link.
• Deep linking(from multiple pages to multiple pages).
• Target a large list of keywords.

One of the most important aspect to remember is that all of your link building effort should be organic (natural) and you should not get a lot of links in less time.

Some SEO tips for beginners

6 technical SEO tips to optimize your website.

For newcomers who try to make their site popular, these tips are very important. Try these tips, you can get better score in search engines like Google.

• optimize title tag and meta description tags.
• use h1 tags header
• use correct, valid HTML
• make use of a site map
• avoid java script navigation
• implement a statistics package and analyze data
• Link building
  

Optimize title tag and meta description tags
Use unique title tags and meta descriptions for each page of your site.

Use h1 tags header
Use the H1 tag for the main keyword on that page.

Use correct, valid HTML
You should use HTML in W3C standards. A page with lots of errors will be less valued by search engines, while others say that it is totally irrelevant.

Make use of a site map
The big advantage of using a site map is that this structure of a website map is a search engine.

Avoid java script navigation
Engines use spiders in place of javascript links in their database, avoid this type of links.

Implement a statistics package and analyze data
To measure the success of your blog you should implement a good statistics package and analyze your data.

Link building
Link Building is nothing but linking your website/page from other website. You should build links from relevant and high ranking pages.

Meta Tag Optimization

META tags are HTML tags that are used to include information about your web page. A meta tag doesn't play any role to display the Web page in a browser window. But Meta Tag Optimization is an important part of SEO specially the keyword tag and the description tag are important from SEO perspective.

How Do They Affect Search Ranking?

When surfer searches the web with any keyword, some search engines rank the sites based on the Keyword and the Description tags. These tags help the search engine spider determine the content of your web site so that it can be indexed properly.

The Meta tags are placed within <head> and </head> tags and after title tag.

Meta Tag in HTML form:

<meta name="DESCRIPTION" content="information about your web page">
<meta name="KEYWORDS" content="keywords relevant for your site separated by comma.">


Instruction for Meta Tag Optimization:

• Choose your relevant keywords.


• Write the site's content based on these keywords.


• Create a meta description tag also based on these keywords. Never insert the same keyword more than 3 times in this tag. Even if you have to include it 3 times make sure that you combine it with other words.
  

Title Tag Optimization

About Title tag:

Title tags are the sentences or words that appear at the top of your web browser, which tells what the page is about. Title tag plays an important part in overall SEO strategy.

Most of the search engines consider the content of the title tag as one of the parameters for the search result ranking. The search engines use the words or the content of the Title Tag during the ranking process to analyze the relevance of your web page.

Also the title tag is displayed in the search results.

Title Tag is the hyper linked text in the search engine results page. The users click on this hyperlink to go to your web site.

Title tag in HTML form:

<title>Title of your web page</title>

How to optimize Title tag:

• You should have basic HTML knowledge.


• Try to create title which contains keywords.


• Try to keep important keywords at the beginning of your title tag.
  
  
• Should select attractive title tag to get more traffic.


• Should use short title tag. 80-90 characters are good enough to write a good title. Google indexes first 63 characters.


• Title tag should be relevant and never keep it blank.


• Use correct spelling and punctuation.


• Should use different title tag for different web pages for your site.


• Should not use company name in the title tag.
  

Search Engine Optimization

Search Engine Optimization is the process of improving the rank in search engine (Google,Yahoo etc) results in order to get more traffic for your website from the organic search results.

Lets elaborate it:

Suppose you have a website or blog. You want to promote it. You want to make your site more popular. If your site appears within top 10 Google search result list, it will receive more visitors from the search engine and becomes popular.

There are a number of activities to be performed for the Optimization which are explained below.

1) On Page Optimization
2) Off Page Optimization

On Page Optimization
On page optimization refers to the process by which you optimize your website and its contents in order for it to become search engine friendly.

Some of the main points to consider in On Page Optimization are
- Title Tag Optimization
- Metatags; Keywords and Description Optimization
- Content Optimization
- Sitemaps
- In page links
- Keyword Prominence

Off Page Optimization
Off page optimization refers to the activities which you do outside of website to improve its search engine ranking.

Following are some of the main points in Off Page Optimization
- Link Building
- Directory Submission
- Article Writing and Submission
- Social Media Optimization